Animated Explainer Video
Task: Promote the emnify platform's time-saving integration features
Goal: Develop an engaging, easy-to-understand piece of content that explains how emnify's solution can save teams time via the platform's integration features.
My role in the project:
Goal: Develop an engaging, easy-to-understand piece of content that explains how emnify's solution can save teams time via the platform's integration features.
My role in the project:
- First, I worked with a product marketing colleague to determine the medium of animated video, to understand the technical intricacies of the integration features, and to pinpoint problems these features solve for the ICP
- Next, I wrote the script
- Then I worked on the storyboard with the animation agency that we hired to create the animations, Jojomoto
- Throughout the rest of the project:
- I provided creative feedback to Jojomoto during each stage of the development process
- I project managed for emnify's in-house marketing team
- I liaised between emnfiy leadership and the Jojomoto team to ensure emnify would be proud of the final video
Explainer Video
Problem: With how one of GeoPoll's service offerings were being explained at the time, potential clients struggled to understand how the service worked behind the scenes.
Solution: An explainer video for GeoPoll's sales team to use in discussions with potential clients that concisely explains the process and provides visual aides.
Goals:
My role in the project: I owned this project from beginning to end. It was my idea to create the video, I wrote the script, creative directed the filming process (via zoom from across the world because it had to be filmed in Kenya), edited the video in Adobe Premiere, and even created versions in varying lengths for different situational needs.
Impact: GeoPoll's sales team was thrilled with the video. The team reported that potential clients benefitted greatly from the resource and that having the video frequently saved them a significant amount of time.
Solution: An explainer video for GeoPoll's sales team to use in discussions with potential clients that concisely explains the process and provides visual aides.
Goals:
- Communicate key information clearly to potential clients.
- Save time for GeoPoll's sales team by reducing time required to repeatedly explain a complicated process to potential clients on a day-to-day basis.
My role in the project: I owned this project from beginning to end. It was my idea to create the video, I wrote the script, creative directed the filming process (via zoom from across the world because it had to be filmed in Kenya), edited the video in Adobe Premiere, and even created versions in varying lengths for different situational needs.
Impact: GeoPoll's sales team was thrilled with the video. The team reported that potential clients benefitted greatly from the resource and that having the video frequently saved them a significant amount of time.